Bachelor’s degree · earnings 4 years after completing
Highest-Paying Colleges for Specialized Sales and Marketing (Bachelor's)
Graduates who complete a bachelor's degree in Specialized Sales and Marketing earn a median of $59,631 four years after finishing, and the middle half earn between $42,122 and $77,961. We rank the 30 U.S. colleges whose Specialized Sales and Marketing programs have at least 25 graduates in the Scorecard earnings sample, 3,297 graduates in all. That puts Specialized Sales and Marketing at #65 of 131 bachelor's degree fields we rank by national median earnings.
Saint Joseph's University - Philadelphia, in Pennsylvania, leads at $80,764, 40% above the median ranked school ($57,664). The gap between schools is moderate: the middle half of ranked schools earn between $51,430 and $66,357, and the lowest earns $38,164. 13 of the 30 ranked schools (43%) match or beat the national median.
The top 20 mix sectors: 9 public, 10 private nonprofit and 1 for-profit. Texas places 6 schools in the top 20, ahead of Michigan (3).
The top 20 schools cost more than most: a median net price of $26,869 a year, against $19,941 across all 30 ranked schools. Their graduates who borrowed carry a median of $25,000 in federal loans, about 40% of one year of earnings. Measured against a typical high-school graduate in the same state, the median top-20 school recovers its net cost in about 3.2 years.
Showing the top 30 of 30 ranked schools. Select a column heading to re-sort the table. † = fewer than 40 graduates in the earnings sample.
| 1 | Saint Joseph's University - Philadelphia Philadelphia, PA Private nonprofit · 4-year | $80,764 | 256 | $26,250 | $29,689 | 2.7 |
| 2 | Northwood University Midland, MI Private nonprofit · 4-year | $77,647 | 72 | $25,000 | $27,232 | 2.5 |
| 3 | Marist University Poughkeepsie, NY Private nonprofit · 4-year | $74,534 | 130 | $25,000 | $41,544 | 4.3 |
| 4 | Fashion Institute of Technology New York, NY Public · 4-year | $70,727 | 594 | $19,905 | $19,095 | 2.2 |
| 5 | Lasell University Newton, MA Private nonprofit · 4-year | $69,156 | 64 | $26,500 | $27,511 | 3.9 |
| 6 | Baylor University Waco, TX Private nonprofit · 4-year | $67,066 | 76 | $20,625 | $41,104 | 5.1 |
| 7 | LIM College New York, NY For-profit · 4-year | $66,968 | 271 | $24,429 | $38,667 | 5.0 |
| 8 | Texas Tech University Lubbock, TX Public · 4-year | $66,440 | 33 † | $21,500 | $19,070 | 2.4 |
| 9 | Texas Christian University Fort Worth, TX Private nonprofit · 4-year | $66,108 | 34 † | $17,750 | $36,660 | 4.7 |
| 10 | Texas Woman's University Denton, TX Public · 4-year | $62,009 | 41 | $20,950 | $11,963 | 1.8 |
| 11 | University of Georgia Athens, GA Public · 4-year | $61,955 | 48 | $19,500 | $13,936 | 2.0 |
| 12 | Ferris State University Big Rapids, MI Public · 4-year | $61,884 | 57 | $25,500 | $8,624 | 1.3 |
| 13 | Kent State University at Kent Kent, OH Public · 4-year | $61,055 | 390 | $25,000 | $20,787 | 3.3 |
| 14 | Texas State University San Marcos, TX Public · 4-year | $58,794 | 116 | $22,014 | $16,805 | 2.8 |
| 15 | Thomas Jefferson University Philadelphia, PA Private nonprofit · 4-year | $57,815 | 77 | $25,750 | $28,928 | 5.4 |
| 16 | Central Michigan University Mount Pleasant, MI Public · 4-year | $57,513 | 79 | $26,125 | $17,597 | 3.1 |
| 17 | Marymount University Arlington, VA Private nonprofit · 4-year | $56,160 | 32 † | $26,500 | $29,137 | 6.0 |
| 18 | University of North Texas Denton, TX Public · 4-year | $55,878 | 194 | $21,250 | $15,649 | 3.0 |
| 19 | Johnson & Wales University-Providence Providence, RI Private nonprofit · 4-year | $53,539 | 216 | $26,982 | $31,027 | 9.5 |
| 20 | Stevenson University Owings Mills, MD Private nonprofit · 4-year | $53,007 | 25 † | $26,345 | $26,505 | 6.9 |
| 21 | Indiana University of Pennsylvania Indiana, PA Public · 4-year | $51,725 | 59 | $26,000 | $16,804 | 4.4 |
| 22 | Berkeley College-New York New York, NY For-profit · 4-year | $51,653 | 104 | $34,500 | $34,124 | 8.6 |
| 23 | Southern New Hampshire University Manchester, NH Private nonprofit · 4-year | $51,355 | 79 | $25,000 | $36,708 | 15.6 |
| 24 | Eastern Michigan University Ypsilanti, MI Public · 4-year | $51,020 | 29 † | $29,000 | $15,407 | 3.8 |
| 25 | Sam Houston State University Huntsville, TX Public · 4-year | $47,823 | 27 † | $25,000 | $16,404 | 5.0 |
| 26 | Ball State University Muncie, IN Public · 4-year | $47,584 | 26 † | $25,450 | $14,940 | 5.4 |
| 27 | Berkeley College-Woodland Park Woodland Park, NJ For-profit · 4-year | $47,104 | 81 | $31,000 | $27,100 | 10.7 |
| 28 | University of Central Missouri Warrensburg, MO Public · 4-year | $46,797 | 30 † | $24,125 | $14,462 | 4.8 |
| 29 | Western Michigan University Kalamazoo, MI Public · 4-year | $46,543 | 30 † | $24,885 | $15,273 | 5.2 |
| 30 | University of Central Oklahoma Edmond, OK Public · 4-year | $38,164 | 27 † | $13,744 | $18,309 | 21.8 |
How this ranking is built
A school appears here only if it meets every condition below.
- Which programs count
- Main campuses only, one entry per institution. Scorecard reports program outcomes for the whole six-digit federal ID (OPEID6), so branch campuses share their parent’s numbers and are not listed twice.
- Only bachelor's degree programs in Specialized Sales and Marketing (CIP 5219, the four-digit code Scorecard uses to group related programs).
- At least 25 graduates in the earnings sample. Smaller samples are left out because their medians swing too much and the counts carry a little privacy noise.
- A major gets a page only when at least 20 schools qualify. This one has 30.
- Ranked by median earnings 4 years after completing, highest first. Ties go to the larger sample, then to the school name.
- Schools missing earnings or a sample size are left out rather than estimated.
- What the numbers mean
- Earnings: median annual earnings of graduates four years after completing. The cohort completed in academic years 2017-18 and 2018-19 and was measured in calendar years 2022 and 2023, in 2024 dollars.
- Who is counted: graduates who received federal student aid (Title IV grants or loans), and only those who were working and not enrolled in more school that year. Graduates without federal aid, those who went on to further study and those with no earnings are not in the median.
- Scorecard adds privacy noise to counts and medians and hides values it cannot protect, so a gap of a few percent between two schools is not meaningful.
- Graduates: the number of graduates in that earnings sample. A † marks fewer than 40, where the figure is less precise.
- Debt: median federal loan debt (Stafford and Grad PLUS loans disbursed at that school) of graduates who borrowed, from the 2018-19 and 2019-20 completers. Parent PLUS and private loans are not included.
- Net price: average yearly cost after grants and scholarships for the whole institution, not this major, academic year 2023-24.
- Payback: 4 years of net price divided by how much these earnings exceed a high-school graduate’s in the school’s state. Shown only when that gap is at least $2,000, the same formula as the rest of the site.
- Source: U.S. Department of Education College Scorecard field-of-study data, June 2026 release.
Top states for Specialized Sales and Marketing earnings
Median of the school medians for states with at least 3 ranked schools. The best school in each state is shown.
| State | Median earnings | Ranked schools | Top school |
|---|---|---|---|
| New York | $68,848 | 4 | Marist University |
| Texas | $62,009 | 7 | Baylor University |
| Pennsylvania | $57,815 | 3 | Saint Joseph's University - Philadelphia |
| Michigan | $57,513 | 5 | Northwood University |
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